Last August, Google (GOOG) Chief Executive Officer Larry Page fulfilled a pledge made to one of his senior executives, a square-jawed former attorney named Dennis Woodside. Apple (AAPL) CEO Tim Cook had been trying to poach Woodside to make him Apple’s head of sales; Google had persuaded him to stay, in part by promising him a bigger job, according to two people with knowledge of the matter, but who asked not to be named because the discussions were private. Now it was time to make good.
Woodside says he was speaking with board member K. Ram Shriram when Page asked him to run Motorola Mobility, the company Google had just announced it was acquiring for $12.5 billion. “He said, ‘I know you’ve been looking for a challenge,’ ” Woodside recalls. “ ‘I want you to run Motorola. I think you’d be great at it. Can you let me know by tonight?’ ”
Woodside agreed and is now the leader of one of the most storied names in technology. Motorola, founded 84 years ago, invented the cell phone in the 1980s, made it ubiquitous in the ’90s with the StarTAC, and with the RAZR ushered in the era of stylish devices. Then it lost its way in the age of the iPhone.
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